Do you have a blog writing process that you follow to keep up with your posting schedule?
If you do, checking out my blog posting schedule may help you to tweak yours. If you don’t, then this can help you get your whole blog life together!
When we leaped last August I knew that if I wanted to be taken serious, I had to take it serious and put in that werk!
So I decided that I could no longer only post once a week and that it was time to step my game up to three times a week. I knew that in order to do that I needed a plan. I am so happy that Mattie of Mattie James came through with her free Batch Please webinar around the time I got in my groove. If you missed it, you missed out. She does have a paid Batch Please Manual she now offers that is based off that webinar she hosted. This is not an affiliate link, I just believe in it FYI.
If you did not catch it you are in luck because a decent amount of what I do is influenced by what I learned in her webinar and the manual. But know that I do recommend you get a copy.
Few things to keep in mind as you are going through this:
1. I do each of these things in batches. So I do each step for all blog posts before I move on to the next step.
2. Some of these can be done together in one day, some will take a whole day or more to complete.
3. This saves time. I can do about a months worth of content in a week
So let’s get into it, shall we?
I start out by preparing. Brainstorming is the first step in my writing process. I do this by looking and seeing if there are any holidays or observances I want to write about on the calendar. If there are, I decide on my angle I will write from. Sometimes I do this a quarter at a time to make it easy on myself.
I then look through my idea notebook that I keep and am always jotting down my thoughts in.
A lot of times if I have an idea I write a full post in my notebook aka google docs on my phone and then add it to my calendar when I decide I wanna use it and tweak it for keywords and SEO.
I fill my calendar with article titles so I know what the plan is including any ideas I have for post titles and SEO titles. And yes these are two different things.
I fill all blog days on the calendar. For me that is Mondays, Wednesday and Fridays. I go through and see what I already have in my notebook. Then I write the posts for the ones that are not already drafted. Typically this is done while doing something else. I’ll explain in the next step.
I typically can’t sit on the computer and write. There is no way that my toddler is gonna let me just write in most cases. But he doesn’t mind me being on my phone. I have found that a lot of times I get my thoughts out better when I write on my phone anyway.
This blog post is coming to you via a google doc while I am riding the bike at the gym. Momma has to multitask!
I write my content in google docs and lay it out how I would want it published. Which sometimes changes. But I get out. And that is the main thing. Thanks to CoSchedule‘s google doc integration I pull it straight into WordPress from google docs formatted and all with images and such if I added them in my draft.
This is a thing. A real thing. And we should all be doing it. Writing and editing should also happen at separate times. That way you get a fresh set of eyes on it to review it.
I pull my content in wordpress and go through my editing checklist I have created within the CoSchedule dashboard. Making sure I have my h tags, tweetables, call to action and any special formatting I have like related reading and such. I preview it to see how it looks laid out.
Once I am good with that I move on to the visuals.
While you may not think this is part of the writing process, it very much is. The visual components is what makes your content stand out.
I personally use photoshop for my images. It has been a godsend for me, but canva allows the same process. My preferences for Photoshop is for two reasons:
1. it allows me to not rely on the internet so I can do it even when I don’t have wifi
2. it allows me to choose from fonts I have paid for as well. This allows me to further stand out
I have templates that I have created and use for featured, pinnable, and social images adhering to the recommended shape and size guidelines.
I create between 6 and 12 images for each post. EACH POST. Using my templates I spend maybe thirty minutes or so for each posts images. But I do this batched.
Once all that is complete I am able to schedule my social. Again CoSchedule is my dashboard for this. I go into my calendar open the posts and create the headlines and social content for my posts using my social templates. I schedule out content for facebook (personal and fanpage), twitter, instagram, google+, and pinterest and for six months to a year. It varies by network how far out I go. The thing to know is that I do it all – yes all six of those – in just fifteen minutes or so, thirty minutes when I get stomped on what to say. Using the templates I have created in CoShedule makes it a breeze.
Once that’s all done I make sure the post is scheduled and it’s ready to hit your screens and devices.
If I decide to move a post to a new date everything moves. The post. Social. The images. Everything! I literally just drag and drop.
If you are a blogger who uses WordPress and are not blogging using CoSchedule you are missing your entire blessing.
Yes I said blogging using CoSchedule, not just scheduling social shares.
What is CoSchedule?
An all-inclusive editorial system to help you plan, create, publish and automatically share your content around the interweb. I personally use CoSchedule and it’s integrations to create and publish my content from start to finish. And I am also now working using it to plan additional content such as my videos, newsletters, and product promotions.
All of this is possible in CoSchedule!
Why Use CoSchedule?
- It helps you automate and saves you time with social sharing, as well as streamlining your blog content creation process.
- Allows you to see analytics and tweak and change things more sooner than later.
- If you have a team, it eliminates inbox clutter and crossed messages. It allows you to communicate and complete tasks all in one place.
- With the newly launched mobile app it allows you to get all of the things done, even on the go. If you are out and about and find inspiration for your marketing, it allows you to add it then and there and not wait until later.
This post contains affiliate links.
You can read my full disclosure here.
Here is a quick overview video:
But, today I want to go more in depth on my process and show you exactly how I am using CoSchedule to stay on top of my content creation process.
First I will share some of the features.
Features of CoSchedule
Editorial & Marketing Calendar in One
CoSchedule gives you a view of your blog posts, social posts and many other content types all in one place.
It also gives you the flexibility to drag and drop that content on the calendar, meaning that if your reschedule a post, it will also reschedule all associated social shares according to the the new date assigned.
How cool is that??
But you are not limited to just blog posts. You can plan for almost any kind of content that you are creating in your business.
Social Media Scheduling
With CoSchedule you have the ability to schedule content and non-content related posts as well. CoSchedule supports, Facebook, Twitter, Pinterest, LinkedIn, and even Instagram! Yup, Instagram too!
It allows you to tag brands, and friends as well straight from the dashboard.
Don’t believe me, check it out for yourself.
Built in analytics that allow you to see the return on your time invested. This means that you can see what is working and what is not and modify it as needed. BAM, just like that!
There are several tools that it integrates with. Some you might not even think to use. Here a few of my favorites:
You can check out how I use the Google Docs integration in the video below.
Blogging is constantly changing and I love the fact that CoSchedule keeps changing to keep on helping us work better, and not harder.
When I first started using this tool it literally was just a social scheduling calendar. It has evolved into so much more.
The Headline Analyzer Helps you to craft a headline that is more likely to get your post clicked. And
Then there’s the Chrome Extension, it makes it easy to share content straight from the web onto your social platforms. Winning!
This is how I am using CoSchedule and all that it has to offer. Sign up to try CoSchedule today with their 14 day trial and no credit card required!
Develop your content creation strategy with @CoSchedule & @IamKenyaRaeClick To Tweet